Welcome To MAX-D ~ A Change You Can Hear
MAX-D Blog Post
November 16, 2015

Why we feel MAX-D is important, what we are currently developing and the future potential for the integration of our technology into everyday life.

We believe that MAX-D audio enhance one’s life, by enhancing the moments that move us as emotional human beings through music. Flat compressed audio is only skin deep. It's background noise. Yet quality audio not only touches you, it moves through you. It can dance within you, it can make you move. Life is experienced in HD, both visually and auditorily. Life is not compressed. Listening to compressed flat audio is like getting the high w/out the happy ending. It's like watching the discovery channel in black and white. It's like listening to poorly mixed Drake mariachi music under water. 

What have we been doing to ourselves?

Quality HD audio has come way too late in the game!  Now, we’re here to change that.

How MAX-D Can Benefit You

MAX-D Is a proprietary audio technology that takes compressed and streaming audio and turns into a full High Definition sound wave, while reducing file size.

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The implications of this statement are important, for many different reasons.

Devices:

Our technology dramatically increases the quality of your sound and thus the quality of your listening experience.

This is not simply amplification, this is not basic EQ. Our technology re-synthesizes the lost information during the compression process, restoring the compressed audio into a full dynamic sound wave.

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The result is deeper, wider, more incredible sound in a smaller file.

API:

Our API easily integrates into any product whether it be stand alone or portable speakers, headphones etc. The API or device can be custom configured for any use.

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Improves even inexpensive products, saving manufacturing costs and increasing quality. The API is available in both 32 and 64 bit versions.

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Streaming (New APP Development): The reduction in file size has incredible implications in regards to streaming. Most streaming services that offer High Definition sound, like Tidal, do so at a large cost and do so with larger file sizes. This limits your listening experience as often times you have to listen while connected to WiFi (due to larger file sizes) and pay a hefty fee. Who wants to pay $20 a month?

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Our newest APP in development (For iOS and Android) now integrates Spotify and iTunes streaming, taking all your compressed audio and turning it into full HD, while reducing file size so you can listen on the go, wherever you want, with no interruptions.

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Newer versions of the app will include YouTube and Pandora. Our app will be the only streaming music player you will need, effectively consolidating all the major streaming services into one experience.

Bandwidth: 

From a licensing standpoint, our technology can help companies create better products and save money. Bandwidth costs are expensive and the simple integration of our algorithm into telecommunication systems and streaming services like Spotify, Tidal, Pandora etc. can immediately save millions of dollars on transmission alone.

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For streaming audio only (as an example) the typical savings would be about 320 vs 128 MP3 = 60% savings, and 192 vs 128 MP3 = 33%. Other formats will scale comparatively to the above amounts

Cell Phones: 

Ever wonder why our smart phones keep getting smarter but the audio on the phone call itself still sucks? Integration of our tech into cell phones can dramatically increase the quality in sound of the call. No more phone calls that sound like you’re underwater!

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MAX-D re-synthesizes the source sound wave. The result is a bigger sound picture, thus requiring lower volume (and less CPU), thereby improving battery life. Both Inbound and Outbound Audio are improved. In a phone conversation only one side would require our technology for both to receive the MAX-D benefits, if desired.

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MAX-D reduces material costs. The process gets more out of microphones and speakers.

Connected Car:

Our cars are becoming more and more integrated with our personal smartphones than ever before. Here are the implications of MAX-D for our automobile experience.

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- Improves Inbound / Outbound Communications through bluetooth and direct line in.

- Filters out background noise – creating a vehicle-wide “sweet spot”

- Provides greater clarity for voice call & recognition / commands

- Delivers Home Theater Experience to Connected Car Infotainment

- Increases driver and passenger safety

Now, let’s talk about clean audio and the hearing health movement (the following should startle you):

The World Health Organization states that 1.1 billion teenagers and young adults are at risk of hearing loss due to the unsafe use of personal audio devices.

Let’s break it down— the reason we play our music so damn loud.

The audio we are hearing has been compressed, causing most of the definition to be lost. When audio is compressed, it lessens the dynamic range between the loudest and quietest parts of an audio signal. This is done by boosting the quieter signals and attenuating the louder signals. The boosting of these signals has served as the detriment to our recent hearing epidemic— an issue that has us on our feet and ready to make a change.

Compressed audio is unnatural; it doesn’t flow as nature intended.

The CDC (Centers for Disease Control and Prevention) says, “hearing loss can result from damage to structures or nerve fibers in the inner ear that respond to sound. This type of hearing loss, termed “noise-induced hearing loss,” is usually caused by exposure to excessively loud sounds and cannot be medically or surgically corrected.

The music we listen to should do a lot of things to us:

Inspire us, relate to us, draw us towards love. Stripping us of one of our most powerful senses? Now, that ain’t right!

Weve all heard of clean food, clean water, clean energy, and clean air; however, have we considered the possibility of clean audio?

Clean audio is the the transmission, reception, or reproduction of higher quality sound. It is not as loud. It has not been compressed into damaging square shaped waves. It is authentic sound, available within a safer, more defined decibel range. This is what MAX-D has created for you.

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This is the change we want to hear.

Artists spoke out. We Listened.

Musician, Will.i.am, told Britain’s The Sun, “I don’t know what silence sounds like anymore. Music is the only thing that eases my pain... I can’t be still. Work calms me down. I can’t be quiet, and that’s when I notice the ringing in my ears. There’s always a beep there every day, all day. Like now. I don’t know exactly how long I’ve had this, but it’s gradually gotten worse.”

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Similarly, musician Chris Martin told Britain’s The Mirror, “I’ve had tinnitus for about 10 years, and since I started protecting my ears it hasn’t got any worse—touch wood. Looking after your ears is unfortunately something you don’t think about until there’s a problem. I wish I’d thought about it earlier.”—Chris Martin, musician, as told to Britain’s The Mirror

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Ozzy Osbourbe humorously told the Sunday Times of London, “I suffer from permanent tinnitus… which means I’ve got this constant ringing in my ears, which has also made me somewhat deaf (or ‘conveniently deaf,’ as Sharon calls it). It’s like this Whee! noise in my head all the time. Should have worn earplugs, I guess.”

So What Now?

With MAX-D there is no need to turn up the volume to unsafe hearing levels. MAX-D re-synthesizes the audio that was lost during the compression process, providing clear, crisp, clean audio transmission— the way nature intended.

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In 2015, MAX-D and the University of Florida conducted a blind hearing health study. In this study, ALL 70 subjects preferred listening with MAX-D technology at safe volumes. Additionally, 3 out of 5 subjects with a musical preference, preferred MAX-D.

Louder is not better. It is quality we seek.

Nothing truly beautiful ever screams for attention, and our music should not be dissimilar. Here at MAX-D we made the commitment of demanding sound quality excellence, because we couldn't imagine a quiet future.

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What are we willing to sacrifice for poor sound technology, created by people who never thought of us in the first place? With MAX-D, we have an opportunity to change the way we listen for the better - a new audio standard.

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Before you knew there was a problem, we were fighting for you. Together, we can keep our sense of sound sacred and protected, while listening to the music we love.

Now that we know each other by name, what do you think we’ll do next?

In your corner,

MAX-D